Founded by Dhruv Sojitra, a Production Engineering graduate from the University of Pune, the journey began far from farming. In 2016, Dhruv started Crazy Crush, a juices and desserts brand that grew from a single food truck into multiple outlets, serving up to 15,000 glasses a day. It was a story of ambition, growth, and success.

But life had other plans.

During the COVID period, when the world slowed down, Dhruv found himself searching for something deeper — a purpose beyond business. What began as a simple hobby of developing a farmhouse soon turned into a serious interest in farming.

With no family background in agriculture, the journey started from zero. Learning directly from farmers and experts, experimenting on the field, and facing real challenges became part of everyday life. Early mistakes — including replanting nearly 40% of the orchard due to incorrect guidance — shaped a strong foundation of practical knowledge.

One realization changed everything — those who truly understood farming rarely shared their knowledge openly.

That sparked a mission.

Today, with over 4,500 mango trees and an estimated production of 160,000 kg, the farm stands as a result of disciplined practices, modern techniques, and a deep understanding of nature. What was once a hobby has now evolved into a purpose-driven venture.

At Farming with Dhruv, we believe farming is not just tradition — it is a powerful, scalable business when done with the right approach.